Meta Ads Specialist
"Drives awareness and conversions across Facebook and Instagram."
A Meta Ads Specialist manages paid social campaigns across Facebook and Instagram — building audiences, testing creatives, and optimising for the metrics that actually move the business. They understand the funnel from cold to conversion.
Build and manage Meta campaign structures across awareness, consideration, and conversion objectives
Develop audience strategies including lookalikes, retargeting, and interest stacks
Brief and iterate on creative assets with the design team
Monitor frequency, CPM, CTR, and ROAS daily; adjust spend allocation accordingly
Locally compliant in the Philippines. Tugma matches you with candidates in this range who are paid fairly and covered by Team Up Now's EOR framework.
Equally comfortable reviewing ad performance data and giving feedback on a creative brief
Tests methodically — one variable at a time — to generate meaningful learning
Doesn't panic when ROAS drops; diagnoses, adjusts, and communicates
Need a Meta Ads Specialist?
Post a brief and we'll send you three curated candidates matched on skills, communication style, and how they work — not just their CV.
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